Farmer Lead, West Africa,
President, West Africa,
General Manager, West Africa,
In a nutshell
Our client is a leading global supplier of food and beverage ingredients with revenues of more than $11B.
They wanted to help their customers, and global food brands to achieve sustainable sourcing and end-to-end traceability of healthy ingredients. However, the fragmented agri-supply chains lack transparency and pose traceability challenges.
We developed a comprehensive digital sourcing platform to help connect the agri company with farmers/ suppliers and thereby enabled higher sourcing efficiency and improved traceability.
The solution we build provides an option to transact directly with the buyer. This provides transparent procurement practices, further improving farmer price realization.
The impact
10% increase in sourcing volume for large farmers in Brazil; 20% increase from the smallholder farmers in Indonesia
Improve organization profit margin by 5-7% in Guatemala due to better quality and traceability
5-10% cost savings due to increased operational efficiency for coffee operations in Brazil
What our clients say
Getting into the details
About the client
The client is a global $11B company, has widespread operations across 60+ countries. Their business operations involve sourcing, processing, and distributing food ingredients and agricultural commodities to a wide customer base.
The problem
Lack of centralized database and metrics tracking
The client aims to serve its global customers' by meeting the increasing consumer demands for sustainable sourcing and healthy foods. However, the client needed help in meeting these goals due to the following challenges:
01
Lack of a formal platform to directly engage with farmers
02
First-mile sourcing with minimal traceability and lack of quality control
Our solution
The thought process: Build a comprehensive digital application for direct engagement with agri-supply chain stakeholders and improve sourcing efficiency.
MINDSPRINT built an engagement platform connecting the client with farmers and suppliers, enabling higher sourcing efficiency. We built four interlinked applications –
01 Three mobile applications for the suppliers (farmers, micro-collectors and farmer leads)
- Farmer app
This is a game changing enabler app for the farmers. It allows them to set up their produce for sale, set prices, and receive payment through this application. Additionally, they can source farming inputs at a subsidized rate via the application.
- Micro-collector app
This app enables third party buyers to transition into becoming Micro- entrepreneurs, collecting crops from farmers in exchange for a regular income.
- Farmer-lead app
This app facilitates the client to directly position their representatives on-ground and interact with farmers regularly. It also helps to disseminate loans and inputs to the farmers.
02 One web portal for business owners to connect with the suppliers
- Web portal
The portal is a one-stop platform that enables the client to maximize product quality control and receive actionable insights using analytics. It also equips the client with supplier and farmer overviews, product and price listing, and facilitates account management and payment.
Let’s create an impact together
